2022 | content organization, strategy, hosting

The Descender podcast was started as an internal project by Klarna designers with two key goals: 1.) to spread design knowledge within the company and 2.) to attract new creative talent by showcasing Klarna’s diverse, passionate design team.

I was tasked with developing the content strategy for the third season of the podcast and to continue to grow the viewership.

My Responsibilities

• Developed strategy and content plan for 5 episode season

• Wrote guided script for each episode. Prepped and coordinated with guests to ensure successful recordings

• Hosted, recorded, edited and published each episode using Google Hangouts and Descript

• Worked with design team to establish internal/external marketing strategy